Category: Industries

August 28, 2017

Seventy-five percent of startups fail, many of them epicly. Of the thousands of companies founded every year,a mere fraction survive. And, of those few remaining, only a tiny number will go on to produce a sizable and sustainable revenue stream […]

June 22, 2017

Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on […]

June 8, 2017

The bad headlines just keep coming: “Woes deepen at US Department Stores” (Financial Times), reporting tough times at Macy’s, Kohl’s and Dillard’s; “Department Stores Sales Sag” (The Wall Street Journal) on the struggles at Nordstrom and Hudson’s Bay (Saks Fifth Avenue […]

June 2, 2017

Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, and mobile to television, radio […]

May 15, 2017

Actually, you can go home again. That’s the message of MassMutual’s new ad campaign breaking this week that basically gives permission for kids to move back home. The Springfield, Mass.-based insurance company’s branding and ad campaign is centered around the […]

May 15, 2017

For companies whose business depends on fair weather, spring is high time for hiring. Industries like construction, retail, hospitality and tourism look to seasonal employees to support their operations during the spring and summer surge. Larger companies may have more resources […]

April 27, 2017

The world of online marketing now resembles a tremendous game of advertising truth or dare. For a long time, marketers took the dare, by purchasing ads without knowing where their ad would run or why it would run there. The […]

April 13, 2017

Continuing to challenge Facebook’s ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. Dubbed “Snap to Store,” the new effort is tailored for businesses determined to drive consumers into physical […]

April 12, 2017

Facebook announced Monday that more than 5 million businesses worldwide are now active advertisers on the social network, with nearly one-half of those creating their ads via mobile devices. Facebook shared more statistics in an email to Social Pro Daily: […]

April 11, 2017

Retailers have a lot to think about. Not only can search engines divert traffic to their Web sites, but 36% view Amazon as more of a threat to them this year, compared to last year. When asked about Alibaba or […]

April 6, 2017

There’s an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They’re selective about it, though. In 2016, for example, CPG […]

April 6, 2017

Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple technology solutions and partners. Their customer data is strewn among dozens of different platforms, channels, applications and […]

March 30, 2017

Social commerce is a small but growing part of the e-commerce landscape. In recent years, the conversation has evolved from social referrals to in-network, “buy now” push-button purchase solutions. However, buy buttons present technological challenges and don’t really match up with […]

March 28, 2017

TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and carriers could do with consumer data without consent. The new administration and Republican control of […]

March 24, 2017

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing. The social network said in a Facebook for Business post that split testing enables advertisers to “simply and accurately” test different […]

March 23, 2017

Real estate has been a volatile market over the last decade, leaving many people wary of investing in residential and commercial properties. As a result, would-be investors are looking at the market differently and using new strategies to achieve success. […]

January 31, 2017

Nearly half of retail marketers still send email campaigns lacking personalized subject lines, according to a recent study by Yes Lifecycle Marketing. An additional two-thirds of retail marketers fail to personalize email copy, according to the poll of 300 marketers […]

January 30, 2017

At a store in Vancouver, shoppers can get restaurant recommendations and sightseeing suggestions from a concierge. They can get a party-worthy coiffure, engage in one-on-ones with personal stylists in a private shopping suite, and have purchases delivered downtown. But such […]

January 13, 2017

There are millions of small and medium-sized businesses (SMBs) around the world. Social media is one of their most valuable brand awareness, customer engagement, marketing and sales tools. Subsequently, social media channels are eager to lure SMBs to advertise on […]

December 28, 2016

With 10 million autonomous cars set to hit the roads by 2020, brands are poised to capitalize on the spare time, and increasing screen time, that these former drivers, now passengers, will have. But is this really a revolutionary opportunity? […]