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Digital Advertisers Bought More Varieties of Data in 2016

Digital Advertisers Bought More Varieties of Data in 2016

April 6, 2017

Via: Ad Age

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There’s an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They’re selective about it, though.

In 2016, for example, CPG and retail brands sought after consumer profile data about urban families.

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