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Finances Are Family Affair in MassMutual Campaign

Finances Are Family Affair in MassMutual Campaign

May 15, 2017

Via: Ad Age
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Actually, you can go home again. That’s the message of MassMutual’s new ad campaign breaking this week that basically gives permission for kids to move back home.

The Springfield, Mass.-based insurance company’s branding and ad campaign is centered around the importance of interdependence in today’s increasingly financially fraught society.

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