Tag: Snapchat

January 16, 2018

Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s […]

January 3, 2018

Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them […]

August 28, 2017

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good […]

May 31, 2017

Snapchat is trying to reassure marketers that it’s a safe place to advertise, striking deeper partnerships with outside companies to monitor its systems and protocols. Snapchat is working with Integral Ad Science, DoubleVerify and Moat to evaluate its technology and […]

May 10, 2017

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad […]

May 9, 2017

We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle – this one we might call ‘The Battle of the Stories’. Snap Inc. first introduced Stories to Snapchat back in October […]

April 21, 2017

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad spend grew 6 percent year over year in the first quarter of 2017. That’s the first time digital has seen […]

April 6, 2017

Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed […]

March 17, 2017

A few weeks ago, when Snap Inc. started trading at $24 per share, the mobile application (and self-proclaimed “camera company”) proved that it was a force to be reckoned with. Snapchat boasts 161 million mobile daily active users, and users […]

February 28, 2017

Snap Inc. is set to begin trading on the New York Stock Exchange as early as March 2, and the red-hot social app hopes to pull off the largest IPO since ecommerce giant Alibaba in 2014. The mobile company is […]

February 17, 2017

It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies and plans. The first two months of the year are riddled with change and discussion, and many brands miss the opportunity […]

February 15, 2017

Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos automatically in people’s news feeds, on mobile Facebook will now play those videos automatically with the sound on by default, the […]

February 13, 2017

Don’t call Snap a social network. It’s a camera company. (At least that’s what its S-1 says.) And it’s poised to raise $4 billion with an IPO that will value the company between $20 and $125 billion. How did a […]

February 3, 2017

Snapchat sees dollar signs and some danger signs as it heads for Wall Street. On Thursday, the messaging and media app filed for its IPO and disclosed more details on its business than it ever has. Aside from investors, advertisers […]

January 25, 2017

Snapchat may or may not become mobile television for younger generations. But the app’s parent, Snap Inc., which appears to be on the cusp of an IPO, wants TV advertisers to think about it that way and spend their money […]

January 19, 2017

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one thing, they can reach a massive audience, […]

January 12, 2017

While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2. The firm’s report tracks 427 brands in categories including fashion, auto, beverages and […]

January 11, 2017

Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do […]

December 21, 2016

One week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos. Now users will be able to add emoji-like images on Instagram Stories—the app’s 4-month-old feature that […]

December 6, 2016

If you intend to humanize your brand and build affinity with your audience, your business should think seriously about starting an account on Snapchat. Before we get into specifics, let’s quickly sum up what Snapchat’s best use is in a […]