Don’t call Snap a social network. It’s a camera company. (At least that’s what its S-1 says.) And it’s poised to raise $4 billion with an IPO that will value the company between $20 and $125 billion.
How did a quirky app featuring disappearing photos become such a Goliath? How did it corner the market on 13-24 year-old attention? How did it rake in $400+ million last year without a fully ramped sales machine and API ecosystem? How did Snap change the game for the major social networks that came before it and lay the groundwork for those that will come after it?
