A few weeks ago, when Snap Inc. started trading at $24 per share, the mobile application (and self-proclaimed “camera company”) proved that it was a force to be reckoned with.
Snapchat boasts 161 million mobile daily active users, and users interact with the app more than 18 times per day, on average. The company has shifted from being a provider of ephemeral messaging to a social entertainment hub, enabling family and friends to share videos, news and music.
As such, over the past few years, large consumer brands like Amazon, Sour Patch Kids, Gatorade, Taco Bell and the National Basketball Association are increasingly using Snapchat to expand their reach among the younger demographic, reminding users of their products and personalities through creative content.
