Tag: sales

October 7, 2016

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day. These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten […]

September 23, 2016

Donald Trump appears to be causing issues for TV stations. As lots of industry observers note, the Republican presidential candidate just began spending some TV advertising dollars on this campaign — this after virtually no spending over the better part […]

September 14, 2016

If you are an online retailer using Google Shopping, you’ll want to make sure you get the most out of your ads. Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this […]

July 29, 2016

Way back in 1994 — ancient history in the tech world — Amazon.com got its start selling books on the internet, a revolutionary idea at the time. Since then, the company has grown to become an ecommerce giant, selling almost […]

March 23, 2016

The forecasts seem to universally agree: B2B sales as we know it is facing a technological revolution. Increasingly complex buying processes, more self-educated customers, and a noisier, more competitive environment for lead generation are changing how sales and marketing teams […]

March 15, 2016

Experience is a wonderful thing; you gain it in happy as well as sad times. You gain it as an employee or an entrepreneur. You gain it without making any significant change to the world or while you make it […]

March 15, 2016

Whenever I think about leads, I think about HubSpot. They’ve kind of cornered the market for me on lead thought leadership. Here’s how they define a lead: A lead is a person who has indicated interest in your company’s product […]

March 9, 2016

Isn’t any advertising and exposure a good thing for your company? Why shouldn’t you use your blog to tell the world about hot sales and special discounts? “Your blog is not a billboard”. It’s a better place to start conversations than […]

February 25, 2016

The integrity-based relationships Dad described were personal, meaningful, and built on trust. These bonds were long-lasting, never transactional. Prevailing wisdom at that time – when business was conducted largely on a handshake basis, over lunch, and on the golf course, […]

February 8, 2016

Offers and coupons have long been a favorite tool in marketers’ arsenals. They are a proven incentive mechanism that can improve awareness, drive brand recognition, increase shopping frequency and, of course, ultimately drive sales. But despite the fact that consumers […]

January 20, 2016

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges. Here’s five reasons many account-based marketing initiatives fail. Lack of Ownership It isn’t enough to simply assign accounts […]