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What Does This Political Season Mean For  TV Stations’ Ad Sales Future?

What Does This Political Season Mean For TV Stations’ Ad Sales Future?

September 23, 2016

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Donald Trump appears to be causing issues for TV stations.

As lots of industry observers note, the Republican presidential candidate just began spending some TV advertising dollars on this campaign — this after virtually no spending over the better part of a year.

Now, some TV station groups are feeling the pinch. Sinclair Broadcast Group, the largest TV station groups in terms of number of stations, reported that advertising revenues would be underperforming in the third quarter — in part due due to dips in political advertising.

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