Expanded text ads (ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your target market.
Unsurprisingly, the expanded format is designed specifically for mobile users. According to Google’s own research, “longer ad headlines are more useful to mobile users because they provide additional information about your business before they click your ad.”
