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Tag: featured


Content & SEO, Marketing Channels

14 Surprising Examples Of Clickbait Headlines That Work

March 7, 2024

Via: Search Engine Journal

Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. […]


Content & SEO, Marketing Channels, Social Media Marketing

13 ways SEO and social media teams can work together

March 6, 2024

Via: Search Engine Land

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]


Automation, Big Data, Marketing Technologies, Platforms & Software

Google Ads Introduces Customizable Automation With “Solutions”

March 5, 2024

Via: Search Engine Journal

Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]


Marketing Channels, Web Advertising

New Developments In PPC: Experts Weigh In

March 4, 2024

Via: Search Engine Journal

With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]


Big Data, Customer Data

Shifts in data privacy are forcing a return to marketing fundamentals

March 4, 2024

Via: Search Engine Land

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific […]


Content & SEO, Marketing Channels

4 SEO tips to elevate the user experience

February 28, 2024

Via: Search Engine Land

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]


Big Data, Platforms & Software

Google Analytics 4 launches default Google Ads report

February 28, 2024

Via: Search Engine Land

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this […]


Marketing Technologies, Mobile Marketing

YouTube expands free editing app to 13 new markets

February 28, 2024

Via: Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]


Content & SEO, Marketing Channels

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

February 27, 2024

Via: Entrepreneur

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]


Content & SEO, Marketing Channels

7 reasons why your AI content sucks (and how to fix it)

February 27, 2024

Via: Search Engine Land

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Marketing Channels, Web Advertising

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

February 21, 2024

Via: Entrepreneur

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]


Email Marketing, Marketing Channels

You’re Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

February 20, 2024

Via: Entrepreneur

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]


Marketing Channels, Web Advertising

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools

February 20, 2024

Via: Search Engine Journal

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]


Marketing Channels, Social Media Marketing

80% of influencers fail to disclose advertising content, putting brands at risk

February 19, 2024

Via: Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]


Email Marketing, Marketing Channels

10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It

February 15, 2024

Via: Martech Zone

Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the […]


News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]


News

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


News

Microsoft Advertising Network campaigns expand to Facemoji

February 13, 2024

Via: Search Engine Land

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a […]


Big Data, Platforms & Software

Google AdSense Shifts To eCPM Payment Model

February 13, 2024

Via: Search Engine Journal

Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers earn money from their website content. Ginny Marvin, the Google […]