Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment?
If so, you might have been a victim of clickbait, the irresistible rogue of the internet.
It’s true – clickbait gets a bad rap. Often, clickbait headlines are highly sensationalized, spammy, and all-around misleading. But they do work. Why is that?
There are a few reasons, and we’re excited to dig into them in this article.
