Tag: app store


Buy Now, Pay Later app installs jump 339% in Europe

August 5, 2022

Via: Business of Apps

Buy Now, Pay Later (BNPL) apps have reached a record 10 million installs on the App Store and Google Play during H1 2022, according to Sensor Tower data. The apps are particularly popular in the UK and Germany where users […]


Netflix mobile games attract 13 million downloads

June 17, 2022

Via: Business of Apps

Over the past year, Netflix has been bolstering its mobile gaming with acquisitions of gaming studies and developers such as Night School Studio and Next Games. Now, it seems the effort is paying off as the company looks to diversify […]


Trump’s New Social Media Site TRUTH Debuts on Apple’s App Store

February 21, 2022

Via: Small Business Trends

As the country celebrates Presidents Day, former President Donald J. Trump has officially launched his Truth Social app on Apple’s App Store. The goal is to give users of any political affiliation the freedom to speak their mind without any […]


Netflix games attract 5 million downloads three months after launch

February 4, 2022

Via: Business of Apps

Netflix jumped on the mobile game bandwagon in November 2021 and the move may be paying off. According to new data from app experts AppFigures, since its launch Netflix released 12 games to the App Store and Google Play, generating […]


Apple paid out $260 billion to app developers since the launch of the App Store

January 12, 2022

Via: Business of Apps

Apple reportedly paid out over $260 billion to app developers since the App Store launched in 2008, highlighting the store’s phenomenal growth. The App Store is now being accessed by more than 600 million people each week across 175 countries. […]


European app users spent 21% more on apps in Q3 2021

October 27, 2021

Via: Business of Apps

European app users spent around $4.6 billion on the App Store and Google Play during Q3 2021 according to Sensor Tower, representing a 21% year-on-year increase over the previous year. European spending accounted for 13.6% of global mobile app revenues […]


Travel app installs recover in Q2 2021 after decline of 56% last year

September 20, 2021

Via: Business of Apps

Travel apps in the US have surged following the lifting of lockdown restrictions in the country. According to new data from Sensor Tower, first-time installs of travel apps on the App Store rose to 61 million and 24 million on […]


TikTok hits 3 billion installs

July 16, 2021

Via: Business of Apps

TikTok did not only set records when it came to revenues this year and recently marked the milestone of 3 billion installs. This makes TikTok the fifth non-gaming app on the App Store and Good ePlay to accrue over 3 […]


Consumer spending in apps breaking records at $34 billion in Q2 2021

June 29, 2021

Via: Business of Apps

Consumers spent a record-breaking $34 billion on apps in Q2 2021 according to new data by App Annie. Total app spend was $7 billion higher than for Q2 2020 and up $2 billion on Q1 2021, painting a healthy state […]

Marketing Technologies, Mobile Marketing

AppFollow launches new keyword tools for better app ranking

June 4, 2021

Via: Business of Apps

App management platform, AppFollow, has introduced a range of new product updates including a Semantic Analysis 3.0. Keywords are useful to improve app ranking in organic search results on the App Store and Google Play. The AppFollow ASO tools lets […]

Big Data, Customer Data

Report: P&G testing Chinese workaround to Apple’s privacy changes

April 9, 2021

Via: Marketing Dive

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]

Advertising & Branding

To Succeed in Mobile, Optimize the App Store Experience

October 18, 2016

Via: Ad Age

Building a great mobile app is not enough for success. When planning your app marketing strategy, you probably sketched out a conversion funnel. But in that funnel is an unskippable step over which you have very little control: the download […]