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Buy Now, Pay Later app installs jump 339% in Europe

August 5, 2022


Buy Now, Pay Later (BNPL) apps have reached a record 10 million installs on the App Store and Google Play during H1 2022, according to Sensor Tower data.

The apps are particularly popular in the UK and Germany where users have been quick to adopt them.

Installs of BNPL apps were up 339% in H1 2022 in Europe compared to 2019.

Klarna takes the highest market share at 70% ahead of Clearpay. And although this is a mild decline in market share compared to 2019, Klarna still ranks 60 percentage points ahead of Clearpay.

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