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Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)

If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent.

By serving ads against keyword searches, you can promote your product or service to someone exactly when they’re looking for it.

But “the almighty keyword” is losing its potency.

Not because keyword targeting isn’t effective, but because Google Ads is pivoting away from contextual and keyword targeting in favor of audiences.

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