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Consumer spending in apps breaking records at $34 billion in Q2 2021

June 29, 2021


Consumers spent a record-breaking $34 billion on apps in Q2 2021 according to new data by App Annie.

Total app spend was $7 billion higher than for Q2 2020 and up $2 billion on Q1 2021, painting a healthy state of the app economy.

Spending on the App Store grew 30% year-on-year to $22 billion while Google Play spending shot up 20% to $12 billion.

Despite hardware saturation, consumers continue to invest in apps and predicted slow-downs have yet to happen.

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