As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also pointed out that P&G partnering with the Chinese government — whose global reputation on issues like data privacy, transparency and consent is lacking — is worth taking a closer look at given the marketer’s recent efforts to position itself as combating toxic masculinity, among other social issues.
