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As CMO appointments rose in 2020, women lost ground, study says

April 9, 2021

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Demand for CMOs rose during the second half of 2020, as indicated by RRA’s finding that hiring activity picked up following the early travails of the COVID-19 crisis. The study aligns with other research that indicates chief marketers have won back a larger place in corporate leadership as brands look to navigate pandemic-related challenges, including putting forward resonant messages to uncertain consumers and adjusting for changing technology mandates.

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