Tag: analysis

Marketing Channels, Web Advertising

Using auction insights for better PPC competitor analysis

November 30, 2023

Via: Search Engine Land

Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results. Auction Insights in Google […]

Marketing Channels, Web Advertising

3 steps for effective PPC reporting and analysis

August 25, 2023

Via: Search Engine Land

How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all […]

Marketing Technologies, Other Technologies

Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

November 20, 2019

Via: Chief Marketer

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]

Big Data, Customer Data, Marketing Technologies, Other Technologies

How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

October 10, 2019

Via: Target Marketing

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]

Big Data, Platforms & Software

3 Steps to Move Toward a More Data-Ready Organization

September 19, 2018

Via: Adweek

When it comes to getting in shape, you don’t merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep […]

Big Data, Customer Data

Big Data: What It Is and How to Analyze It

August 10, 2018

Via: Target Marketing

What really is big data? Big data encompasses extremely large datasets that can be analyzed to reveal more in-depth insights, patterns, trends and even help predict future outcomes. But what actually makes up these “extremely large datasets” can be much […]

Content & SEO

8 Brand Slogans That Don’t Make Any Sense

March 28, 2016

Via: The Content Strategist

Great slogans define brands. “Just Do It,” “I’m Loving It,” “Eat Fresh.” They’re normally two, maybe three words meant to capture a brand’s essence in a memorable way. How many times have you said, “Just Do It,” and immediately thought […]