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3 steps for effective PPC reporting and analysis

August 25, 2023

Via: Search Engine Land

Category:

How you provide performance reports or insights can impact the rest of your project.

If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work.

The three steps outlined below will give you a solid foundation for PPC reporting that keeps everyone on the same page, establishes trust and makes your job easier in the long run.

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