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Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

November 20, 2019

Via: Chief Marketer

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A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which used statistical analysis from economist and professor Roberto Cavazos at the University of Baltimore, predicts that it will rise to $1.5 billion in 2020 if the fraud is left unchecked.

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