Great slogans define brands. “Just Do It,” “I’m Loving It,” “Eat Fresh.” They’re normally two, maybe three words meant to capture a brand’s essence in a memorable way. How many times have you said, “Just Do It,” and immediately thought of Nike? How many times did Peyton Manning humming “Nationwide Is on Your Side” pop into your head and make you want to stop watching football forever?
The best taglines are pithy and provocative. They may not always be complete sentences, but they make sense in an almost primal sort of way. Sometimes, however, slogans aspire to be profound but wind up completely meaningless. These are eight of the most incomprehensible.
