Tag: adwords

Marketing Channels, Web Advertising

Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)

August 5, 2022

Via: Search Engine Journal

If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can promote your product or service to someone exactly when they’re looking for it. But […]

Big Data, Customer Data

How to make your data sing

October 13, 2020

Via: Marketing Land

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google […]

Marketing Channels, Web Advertising

6 Google Ads Trends You Should Be Using in Your Marketing

July 24, 2019

Via: Target Marketing

Google Ads, formerly AdWords, has been a mainstay of PPC marketing since its introduction in 2000. A lot has changed over the last 19 years, and businesses now have access to new tools that allow them to refine their PPC […]


Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

April 13, 2018

Via: Online Marketing Blog

Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the […]

Marketing Channels, Web Advertising

How to Use Google AdWords for Local Businesses

January 9, 2018

Via: Duct Tape Marketing

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]

Marketing Channels, Web Advertising

6 Key AdWords Reports to Use for Your Small Business

April 26, 2017

Via: Target Marketing

Advertising your small business in Google AdWords is easy to get started. But spending your budget efficiently to connect with the most likely potential customers? That’s an entirely different matter, and it means understanding the available AdWords reports. What are […]

Marketing Channels, Web Advertising

6 Tips for Starting an AdWords Campaign

April 5, 2017

Via: Target Marketing

Taking the plunge into Google AdWords can seem overwhelming, especially for small businesses that lack the resources of large companies. AdWords can appear extremely daunting, but it’s actually not as complicated as it seems once you get the hang of […]

Advertising Technology

6 Ways to Boost Sales With AdWords Expanded Text Ads

September 23, 2016

Via: Entrepreneur

Expanded text ads (ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your […]

Digital Media & Mobile, Media

So we have 45 more characters in AdWords text ads… Now what?

August 10, 2016

Via: Marketing Land

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that […]