Advertising your small business in Google AdWords is easy to get started. But spending your budget efficiently to connect with the most likely potential customers? That’s an entirely different matter, and it means understanding the available AdWords reports.
What are reports, and why are they so helpful? As you advertise with AdWords, data generated by your campaigns, ad groups and ads is collected and saved — and we’re talking huge amounts of data, ranging from which keyword phrases trigger your ads to which devices your visitors are using.
