Tag: ads

March 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new […]

March 28, 2023

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance […]

March 27, 2023

The latest forecast from IPG Mediabrands agency Magna finds some bright spots for the ad market amid a macroeconomic climate that is causing anxiety for both brands and consumers. Mixed economic indicators — slow but continued GDP growth, receding inflation […]

March 22, 2023

Gap has paused its GPS Media business and shifted investments to new supply-chain and custom clothing programs that are core to its main retail business. Taking resources from GPS Media, a Gap spokesperson told Insider that the company will shift […]

March 21, 2023

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts […]

March 17, 2023

Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80. Psychological needs? Put another way, […]

March 13, 2023

The upfronts, an annual series of meetings when advertisers commit ad spend in advance of programming scheduled for later in the year, have been losing relevance for some time. Advertiser Perceptions’ latest survey is just another indicator of how the […]

March 8, 2023

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others. […]

February 28, 2023

The Federal Trade Commission (FTC) issued a warning shot to companies that are getting overzealous with artificial intelligence (AI) claims in their advertising. In a blog post published Tuesday, the agency described the technology as a “marketing term” and, following […]

February 27, 2023

Advertising is becoming more of a priority in the boardroom — for real time this time. It’s an oft-touted claim whenever times get tough: CEOs who continue to advertise during downturns end up on top. Few CFOs buy into this […]

February 20, 2023

The word of the year for 2022 feels like something straight out of science fiction: permacrisis, “an extended period of instability and insecurity.” If you’re in the media and advertising business, that sounds an awful lot like what’s going on […]

February 17, 2023

The first game following Anheuser-Busch InBev calling it quits on its 33-year alcohol advertising monopoly, Super Bowl LVII represents a milestone moment for the alcohol brands who could make an in-game appearance. For many, the spotlight also ushered in the […]

February 16, 2023

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. How it works. According to a policy update published on its website, Twitter will […]

February 15, 2023

2023 is firmly underway, and one advertising trend is clearly emerging: the inexorable growth of retail media. Perhaps this is unsurprising: in the U.S., the 10 largest retailers all operate their own retail media networks. According to eMarketer, the advertising […]

February 15, 2023

When it comes to marketing your franchise in 2023, the same old, same old, won’t cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the market size increased by nearly 16% […]

February 14, 2023

In this week’s news update for YouTube creators, the company announced several updates that will make it easier for channels to interact with their audience and better understand their video performance. Replying To Comments With YouTube Shorts YouTube is rolling […]

February 13, 2023

Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise on LinkedIn? The platform boasts 850+ million members, with 40% […]

February 13, 2023

TikTok has introduced several new targeting and boosting features with Promote, which enables users to turn any of their existing TikTok videos into ads in a few easy taps. Announced, February 8, 2023. These new features are designed to help […]

February 13, 2023

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve […]

February 9, 2023

Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion First, Microsoft Advertising is expanding to 34 additional markets, now totaling 164 markets worldwide, allowing businesses to reach over […]