Tag: ads

July 10, 2024

It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside […]

July 3, 2024

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance […]

June 17, 2024

Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought by the Justice Department and eight states, is now set for a bench […]

June 11, 2024

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. […]

June 5, 2024

Google’s annual marketing event, Google Marketing Live 2024, heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes […]

June 3, 2024

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who […]

May 23, 2024

More content marketers should act like museum curators. Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume. By adopting a similar strategy, you — and, ultimately, your […]

May 22, 2024

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new […]

May 21, 2024

Did you follow the Apple iPad Pro content debacle? Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, […]

May 21, 2024

Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700 employers in 2023 and early 2024. The […]

May 17, 2024

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers […]

May 17, 2024

Data often travels embedded within uniform resource locators (URLs) to reach its destination. However, not all characters play well within URLs’ strict rules. URL encoding is a translator that ensures smooth communication between web browsers and servers. I built a […]

May 15, 2024

Amazon on Tuesday (May 14) made a big splash with its first-ever event during upfront week, a series of confabs where media and tech companies make their advertising pitches to brands and agencies. Amazon’s shift from a digitally focused NewFronts […]

May 15, 2024

Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant, high-quality links signals the content that includes them may be quality content, too. So, how […]

May 14, 2024

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, […]

May 13, 2024

Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a […]

May 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the […]

April 30, 2024

Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords. According to the email, positive keywords in search ad campaigns will be considered low-activity if they haven’t generated impressions in over a year. This change […]

April 29, 2024

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects […]

April 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This […]