Marketing Channels, Social Media Marketing
April 18, 2024
Via: Search Engine LandAdvertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have […]
Marketing Channels, Social Media Marketing
April 17, 2024
Via: Search Engine JournalGoogle announced several new advertising initiatives to help brands capitalize on YouTube Shorts, the company’s short-form video platform. In a blog post, Google unveiled YouTube Select Shorts, a curated content lineup where advertisers can place Shorts ads alongside popular videos. […]
Big Data, Platforms & Software
April 16, 2024
Via: Search Engine JournalGoogle ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they […]
April 16, 2024
Via: Marketing DiveDespite fears of a recession and the challenges presented by ongoing inflation, revenue spent on digital advertising grew at a healthy pace in 2023, both overall and in many key areas, such as video and retail media, according to the […]
Marketing Channels, Social Media Marketing
April 12, 2024
Via: Search Engine LandTikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop […]
Marketing Channels, Web Advertising
March 28, 2024
Via: Search Engine LandWhile Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize […]
Automation, Marketing Technologies
March 25, 2024
Via: EntrepreneurTargeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about […]
Big Data, Platforms & Software
March 19, 2024
Via: Search Engine LandPerformance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s […]
Marketing Channels, Web Advertising
March 18, 2024
Via: Search Engine LandHow often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]
Marketing Channels, Social Media Marketing
March 13, 2024
Via: Search Engine LandYouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]
Marketing Channels, Social Media Marketing
March 13, 2024
Via: Search Engine LandMeta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]
Big Data, Platforms & Software
March 12, 2024
Via: Search Engine LandMicrosoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, […]
Marketing Channels, Web Advertising
March 11, 2024
Via: Search Engine JournalEvery year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]
Automation, Big Data, Marketing Technologies, Platforms & Software
March 5, 2024
Via: Search Engine JournalGoogle has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]
Marketing Channels, Web Advertising
March 4, 2024
Via: Search Engine JournalWith all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]
March 2, 2024
Via: EntrepreneurEvery marketing professional today knows the rules of the game are shifting at the breakneck speed of technological innovation, making it harder to focus on the fundamentals that will maximize success. Obviously, there’s never one secret sauce that guarantees big […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandThe impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]
Marketing Channels, Web Advertising
February 12, 2024
Via: Martech ZoneHTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]
February 7, 2024
Via: Search Engine JournalYouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]
Marketing Channels, Web Advertising
February 6, 2024
Via: Search Engine LandMicrosoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the […]