Tag: ads

February 1, 2024

You can now generate images for free using Google Bard. The new capability is available in English, in most countries, Google announced today. Why we care. AI image generation tools have taken giant leaps forward in the past year, with […]

February 1, 2024

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking […]

January 31, 2024

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others […]

January 31, 2024

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. […]

January 30, 2024

Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. […]

January 29, 2024

Generative AI has had an immediate and enormous impact on software development. Software developers have embraced generative AI tools that help with coding, and they are working feverishly to build generative AI applications themselves. Databases can help—especially fast, scalable, multi-model […]

January 29, 2024

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Those numbers come […]

January 26, 2024

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and […]

January 23, 2024

Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns […]

January 17, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, […]

January 11, 2024

Data.ai’s report removes any lingering doubt that mobile has taken over as the top channel for consumer attention and advertising spending. The $362 billion spent on mobile advertising in 2023 is larger than the economies of several countries, including Colombia, […]

January 9, 2024

2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve […]

December 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By […]

December 27, 2023

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new […]

December 21, 2023

The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products. One field that stands as a fulcrum of this tech boom may be writing […]

December 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article […]

December 13, 2023

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo […]

December 7, 2023

The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and […]

December 7, 2023

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. Starting Jan. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. will need to be certified and […]

December 4, 2023

The global ad market seems to be staying on a stable track as 2023 enters its final stretch, a turnaround from a rocky first half and a positive sign for CMOs planning for the new year. Still, marketers will likely […]