Tag: ad blocking

May 10, 2023

As you can see in this example, shared by Android Police, some users are now seeing this new pop-up appear when trying to watch YouTube content, which explains that in order to keep watching YouTube videos, users will have to […]

April 16, 2018

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of […]

April 21, 2017

The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers. The most likely approach is the adoption of a “technology” — the […]

February 1, 2017

Adoption of mobile ad-blocking software is growing fast around the world, but the usage rate remains relatively low in the United States, compared to other countries, according to a new report from PageFair, which provides publishers with tools to mitigate […]

May 26, 2016

Publishers are trying all manner of tactics to combat ad blocking. Wired is trying a new one, banking on a switch of its desktop site to the https protocol, which is designed to prevent bad guys from tampering with the site’s […]

March 10, 2016

People love free Web content, but they don’t love the ads that make it possible. Usage of ad blockers grew 48% in the U.S. last year to 45 million people, according a study by PageFair that estimates ad revenue lost […]

March 3, 2016

Advertising has become so fixated with technology that it no longer remembers how to communicate with real people and has started to menace them instead. Ten years ago, everyone knew that TV advertising was dead. Digital video recorders meant that […]

February 17, 2016

Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for […]

February 10, 2016

Over the past couple of years, programmatic, native advertising and content marketing have quickly evolved from the realm of prediction to ‘must buys’ in most marketers’ digital planning, alongside search and display spend. So what next for digital advertising? The […]

February 5, 2016

Dutch football magazine publisher Voetbal International kicked off its first ad-blocking campaign six weeks ago and will use the results to inform changes to its subscription model. The publisher is seeing roughly 20 percent of its desktop traffic affected by visitors […]