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Robot stalkers: don’t forget the humans in advertising

March 3, 2016

Advertising has become so fixated with technology that it no longer remembers how to communicate with real people and has started to menace them instead. Ten years ago, everyone knew that TV advertising was dead. Digital video recorders meant that ad-skipping was about to become the norm.

Besides, TV ads didn’t offer people a “conversation”, just a one-way shouting match. And they couldn’t quench the insatiable desire of consumers to know more about our products. That’s how we knew interactive TV was about to go big.

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