Adoption of mobile ad-blocking software is growing fast around the world, but the usage rate remains relatively low in the United States, compared to other countries, according to a new report from PageFair, which provides publishers with tools to mitigate the impact of ad blocking via alternative ad delivery techniques.
Globally, the number of mobile devices with ad blocking software installed jumped 38% from 275 million at the end of 2015 to 380 million at the end of 2016. The number of desktop computers with ad blocking installed edged up 9% from 216 million to 236 million over the same period.
