While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to startegy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI.
“Use video to simplify your customer experience landscape, not make it more difficult and convoluted,” said Merkle VP of CX Strategy Rocco Albano at MarTech. “Know from the beginning of your planning that integrated, effective and easy-to-use video experiences are difficult to achieve but benefit your customer and business greatly.”
