Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent.
Yet, making the most of that traffic you acquire is a much smarter (and a more effective) marketing strategy.
First of all, it doesn’t require huge on-going budgets (unlike building traffic). In most cases, on-site tactics are either free or much less expensive than trying to drive new clicks from outside. All you will definitely need is time.
Secondly, investing in generating and nurturing leads allows you to understand your target audience better and accumulate your own data, which will help your marketing strategy in the long run.