image credit: Mike Mozart / Flickr

Rite Aid joins ranks of retailers with digital media platforms for ads

Rite Aid Performance Media presents an opportunity for brands to reach consumers across a variety of different channels, including Rite Aid owned and operated digital properties, social media, offsite programmatic display and digital out-of-home. These opportunities can be powerful for brands, as consumers visiting Rite Aid and its digital properties are likely to be close to making a purchase as they search for products.

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