image credit: Pxhere

Majority of mobile advertisers concerned about compliance with privacy laws

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes.

That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities white paper reveals that advertiser concerns aren’t without merit as they have a one in three chance of being investigated for violating privacy regulations.

Read More on Business of Apps