Gen Z is known for being “digital natives” who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they reach adulthood, gain spending power and start shopping online, they’re demanding instant gratification from their digital experiences. Retailers and brands need to make a good and lasting impression on Gen Zers, or risk losing them to competitors, Sitecore’s study suggests.
Sixty-three percent of younger consumers said they find online shopping to be more enjoyable than in-person, making digital platforms an essential part of a branded experience.
