Incoming vs. outgoing links: Do they both matter?
So what’s the difference between outgoing (outbound) and. incoming (inbound) links?
This infographic by Morningscore explains it pretty well.
Most people in the SEO industry and beyond agree that links to your site alias incoming links, also called inbound links or backlinks, matter.
Inbound links are still an important ranking factor on Google.
While the search engine continuously adds other signals to refine results, the original Google algorithm is based on counting and assessing the value of incoming links.
