4-Step Strategy To Balance SEO And B2B Marketing Goals
Avoid ambiguity and establish clear protocols for your creatives to make sure both marketing and SEO goals are met.
1. Create A Brand And Style Guide With SEO In Mind
To ensure SEO and marketing strategies are completely aligned, it is important for brand and style guides to consider SEO.
In other words, rather than SEO being an afterthought, it should be a key component of the marketing process – particularly for content marketing.
