Category: Social Media Marketing

July 14, 2023

There’s no denying it: Social media has become an integral part of our lives. Whether for business or pleasure, many of us use social media in some regard every day. But with the rise of so many social platforms and […]

July 10, 2023

It seems like every week, a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images shared on the networks. Limitations for social images are a combination of dimension, image size – […]

July 6, 2023

So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer […]

July 6, 2023

Threads, an Instagram app for text-based messaging, launched a day early. Within less than 24 hours, Meta CEO Mark Zuckerberg announced that Threads had reached 30 million users. According to the number badges appearing on Instagram profiles, denoting when someone […]

June 29, 2023

Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we […]

June 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have […]

June 23, 2023

Scroll through Instagram or TikTok today, and there’s a good chance you’ll see an influencer promoting a brand. And if you don’t recognize the person talking, just ask a nearby Gen Z who they are. Influencer marketing is only getting […]

June 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is […]

June 15, 2023

According to a broadcast from Mark Zuckerberg, CEO of Meta, via the Meta Channel, Instagram Broadcast Channels are becoming available to users worldwide. Here’s what you need to know, including what they are, how to find ones to follow, and […]

June 13, 2023

This seems like another effort by Meta to keep up with TikTok, though I’m not sure how much practical value it’ll actually add. Today, Meta has rolled out a new option to add music tracks to your Instagram Notes, providing […]

June 12, 2023

Looking to get more out of your TikTok marketing efforts this holiday season? This could help – today, TikTok has published a new set of ‘Creative Codes’, which are six essential elements that you need to consider in your TikTok […]

June 9, 2023

Looking for ways to improve your social media marketing performance, and get more out of your online efforts? This could help – social media advisor Angie Gensler has put together a listing of key tips to cross-check against your social […]

June 6, 2023

Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. And as the largest generation in history, Gen Z is […]

June 5, 2023

LinkedIn’s ad revenue continues to grow, although the rate has slowed. In a tough marketplace, LinkedIn is itself calling attention to how its user base of business professionals are also consumers and ones who earn more on average than users […]

June 1, 2023

Remember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not? That about sums up my relationship with hashtags. I love them for their […]

May 30, 2023

Looking to try some new approaches to marketing on Instagram? This will help – the Instagram team has published an updated overview of the various ad formats available in the app, along with notes on when and why to use […]

May 30, 2023

B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and Ascend2. Of the companies polled, 70% […]

May 24, 2023

There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation […]

May 24, 2023

Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps, with Meta announcing that ads in Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads placement […]

May 18, 2023

It’s been coming for a while, but Twitter has today confirmed that Twitter Blue subscribers – all 650k of them – can now upload videos up to two hours long in the app. As per Twitter: “Subscribers can upload videos […]