So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation.
But where are marketers going if Twitter is no longer their go-to option for advertising? Below, we take a look at eight Twitter alternatives that advertisers should be paying close attention to…
1. Threads
Active users: 30 million
Meta’s Twitter alternative Threads launched yesterday, with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.
