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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

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Beyond keywords: How entities impact modern SEO strategies

July 6, 2023

Via: Search Engine Land

Category:

The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities.

This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era.

Building your own SEO ‘notional machine’

In my early years of learning to code, a teacher introduced an impactful concept known as “notional machine,” which reshaped my approach to programming and, later, SEO.

Read More on Search Engine Land