Scroll through Instagram or TikTok today, and there’s a good chance you’ll see an influencer promoting a brand. And if you don’t recognize the person talking, just ask a nearby Gen Z who they are.
Influencer marketing is only getting bigger
Influencer marketing works because of the big shift to online shopping. Ninety percent of consumers buy from brands they follow on social media channels — and 40% actively seek out recommendations for products and services through social media platforms.
