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Delays To ID Deprecation Have Advertisers Slow-Rolling Their Measurement Solutions

March 28, 2022

Via: AdExchanger

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Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time to cook up alternatives.

The ad industry has its reasons for procrastinating. Google’s decision to delay the deprecation of third-party cookies in Chrome until 2023, coupled with the continued availability of mobile ad IDs on Android, has been an invitation for advertisers to embrace the status quo.

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