Tag: social media strategy

October 5, 2023

Social media still feels fairly “new” to many of us. It’s hard to overstate the rate at which social media has grown since then, to become an integral part of our daily lives. There are now countless social media platforms, […]

January 4, 2023

What Is Social Media Marketing? Before we dive into the how-tos, let’s first cover exactly what is meant by the term social media marketing – and what it’s used for. You probably don’t need a dictionary to figure out that […]

November 14, 2022

May I see a copy of your social media strategy? More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are still lagging regarding a documented social media strategy. Looking back, it was […]

November 4, 2022

In the modern digital world, social media is where your prospects spend most of their free time. Cutting through the clutter and holding their attention long enough to get your message across presents big challenges you need to overcome. Luckily, […]

June 23, 2022

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]

June 16, 2022

We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes. Investing in different […]

April 28, 2022

A quick Google search returns 2 billion results for “social media audit.” But no matter how many headlines promise to help you do it effectively, there’s really no such thing as an effective social media strategy if you don’t tie […]

April 8, 2022

Marketers everywhere have experienced numerous challenges during the last two years. As the COVID-19 pandemic went on to become a global healthcare crisis, digital marketing strategies needed to be adjusted—applicable to business plans for most industries around the world. Although […]

November 22, 2021

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. It’s clear that […]

October 20, 2021

Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, […]

July 13, 2021

Regardless of the size of your business, having a clear communication strategy is essential to be on the minds of your consumers. And yes, when we say communication we mean that: a mutual conversation in which their feedback contributes significantly […]

December 28, 2020

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery. If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one […]

July 2, 2018

No one doubted that Apple did indeed Think Different in 1997, when it introduced a series of advertisements featuring the plucky, succinct directive. Instead, consumers instantly bought into the mindset, peppered by familiar images of everyone from Kermit the Frog […]

August 29, 2017

If I told you servicing your smaller clients is different from managing your enterprise ones, I’d probably win the “understatement of the year” award. These smaller companies likely have fewer employees, fewer customers, and fewer dollars to allocate to their […]

May 18, 2017

Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly […]

May 18, 2017

More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums. For this reason alone, building and […]

May 31, 2016

Generating leads is a key aim of virtually every social media marketing strategy. Utilizing the massive reach potential of social networks, businesses can reach new, targeted audience segments in order to highlight their products and services and inspire more people […]