For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery.
If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in your social media strategy.
Luckily, it’s also becoming increasingly easy to create content for the platform, even if your brand isn’t one you’d suspect to thrive on such a visual app.
Because it’s no longer just a platform for pictures, it’s increasingly where people go for almost everything, even news.
