Content & SEO, Marketing Channels

How seasonality affects the SERPs and what it means for SEO

November 1, 2022

Via: Search Engine Land

As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a […]

Content & SEO, Marketing Channels

How To Perform A SEO SWOT Analysis

July 26, 2022

Via: Search Engine Journal

For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources. SEO professionals then need to use this data to prioritize keyword, content, structural, […]

Content & SEO, Marketing Channels

How To Dominate SERPs By Focusing On Topics Instead Of Keywords

March 25, 2022

Via: Search Engine Journal

Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning […]

Big Data, Marketing Channels, Platforms & Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]