For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources.
SEO professionals then need to use this data to prioritize keyword, content, structural, and/or linking tasks to address issues or build on existing organic search authority.
One familiar method of prioritization, which lends itself well to helping focus attention and often maximize limited SEO and marketing resources, is the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework.
A SWOT, by definition, is geared to help identify items with the biggest potential impact on growth – or the most dangerous threats.
