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Tag: SEM


Content & SEO, Marketing Channels, Social Media Marketing

SEM Or Paid Social: Why Use Both?

October 27, 2022

Via: Search Engine Journal

Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4. That’s in addition to my usual rants about […]


Content & SEO, Marketing Channels

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

August 21, 2022

Via: Search Engine Journal

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]


Content & SEO, Marketing Channels

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

August 12, 2022

Via: Search Engine Journal

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]


Content & SEO, Marketing Channels

SEM Planning for 2022: Because 2020 Didn’t Help You For 2021

November 18, 2021

Via: Search Engine Journal

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us have still not recovered from the dumpster fire that was […]


News

Martech Stack Optimization: 5 Insights for 2020

February 25, 2020

Via: Convince and Convert

Marketing continues to become more complex as marketing professionals have more and more marketing tactics available. Marketers need to think about content, website, mobile, SEO, SEM, programmatic advertising, video, podcasts, webinars, email, automation, personalization, data, social media, account-based marketing, affiliate […]


Advertising Technology

5 PPC mistakes you’re probably making in your campaigns

May 29, 2018

Via: Marketing Land

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach […]