Tag: SEM

March 7, 2023

SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search […]

January 9, 2023

What Should You Be Doing Right Now? It’s the beginning of 2023, so you’re running a bit late – but you can still make up for lost time. Forecasting A 2023 Budget You’ve seen how to forecast search budgets year […]

October 27, 2022

Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4. That’s in addition to my usual rants about […]

August 21, 2022

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]

August 12, 2022

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]

November 18, 2021

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us have still not recovered from the dumpster fire that was […]

February 25, 2020

Marketing continues to become more complex as marketing professionals have more and more marketing tactics available. Marketers need to think about content, website, mobile, SEO, SEM, programmatic advertising, video, podcasts, webinars, email, automation, personalization, data, social media, account-based marketing, affiliate […]

May 29, 2018

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach […]