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6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

August 12, 2022

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies.

From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and paid search synergy.

Google’s move this year to prioritize broad matches within paid search creates even more urgency for natural and paid search synergy.

Read More on Search Engine Journal