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SEM Planning for 2022: Because 2020 Didn’t Help You For 2021

November 18, 2021

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022.

I recognize most of us have still not recovered from the dumpster fire that was 2020 (just look at my beloved NY Jets as an example).

But 2020 left us one more little PITA Easter egg, too: The inability to truly use historical annual data from last year to plan for 2021 or 2022.

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