Hello, my fellow search and biddable media industry friends.
For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4.
That’s in addition to my usual rants about the New York Jets (but hey, they’re 4-2 as of writing this), and social commentary on all of the Real Housewives franchises.
Today, we’re going to chat about when you should use search engine marketing (SEM), paid social, or both.
