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Tag: Search


Content & SEO, Marketing Channels

How Search Generative Experience Will Affect Local SEO & Businesses

April 17, 2024

Via: Search Engine Journal

If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The […]


Content & SEO, Marketing Channels

The secret to work-life harmony in SEO: Setting boundaries

November 3, 2023

Via: Search Engine Land

If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for […]


Big Data, Customer Data

What Is Quality Data And How It Connects Search, Content, And AI Success

September 28, 2023

Via: Search Engine Journal

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]


Marketing Channels, Social Media Marketing

How to optimize your social media pages for search

August 29, 2023

Via: Search Engine Land

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media […]


Content & SEO, Marketing Channels

Beyond search volume: Future-proofing keyword research for SEO

August 18, 2023

Via: Search Engine Land

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to […]


Content & SEO, Marketing Channels

Can search engines detect AI content?

August 4, 2023

Via: Search Engine Land

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that […]


Content & SEO, Marketing Channels

Why internal site search can be your competitive edge in enterprise SEO

August 1, 2023

Via: Search Engine Land

Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. Many large sites overlook the power of internal search and behavioral data. Internal search provides crucial insights into what your customers […]


Content & SEO, Marketing Channels

Google Updates Guidance On Helpful Content System and Discover Traffic

February 24, 2023

Via: Search Engine Journal

Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System […]


Content & SEO, Marketing Channels

SEO for Digital Content Marketing: How To Optimize for Search in 2023

January 3, 2023

Via: CMI

Don’t expect Google to take a sabbatical this year. Do expect SEO to be more nuanced than ever in 2023. My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your […]


Content & SEO, Marketing Channels

What Is The Difference Between Search Queries And Keywords?

June 20, 2022

Via: Search Engine Journal

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]


Content & SEO, Marketing Channels

4 ways to boost your paid search performance

February 8, 2022

Via: Search Engine Land

Serve the most relevant ads, to the right people, at the best time. This formula should give you better campaign performance, right? Not quite. PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing […]


Marketing Technologies, Mobile Marketing

What does Google’s infinite scroll on mobile mean for advertisers?

October 15, 2021

Via: Search Engine Land

Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will be able to continue scrolling through approximately four pages of […]


Marketing Channels, Web Advertising

Search competition: Who are you really competing with?

July 29, 2020

Via: Marketing Land

Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing? The point is…you […]


Editorial

Why Google’s BERT Is One of the Biggest Leaps Forward in the History of Search

November 5, 2019

Via: James Hughes

Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest […]


Marketing Channels, Web Advertising

Google’s Ads, Search Probed for Antitrust Violations — What It Means for Marketers

August 12, 2019

Via: Target Marketing

Advertisers may want to start paying attention to top-of-the-funnel touchpoints, and quickly, as the DOJ gears up to put the hammer down on Google’s ad and search practices. Antitrust laws may seem theoretical now, but could become a very real […]


Marketing Technologies, Other Technologies

SEOs: Forget Keywords, Focus on This One Thing to Zoom Up Search Rankings

November 19, 2018

Via: Target Marketing

Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds. Everything from rumors to conjecture to plain fiction flies around, till the dust settles and search rankings go back to […]


Marketing Channels, Web Advertising

5 New Ways to Think About Visual Search

April 19, 2017

Via: Convince and Convert

How would you hashtag the Mona Lisa? You can probably come up with a lot of ideas. Perhaps your list would include: #art, #DaVinci, #smile, #masterpiece, and #Louvre, among others. Conversely, reading a few of those hashtags would make it […]


Digital Media & Mobile, Media

Pinterest Goes After Visual Search Market Share

March 17, 2017

Via: Media Post

Pinterest has quietly been building on ways to capitalize on intent data in an effort to be recognized as a visual search engine and not just a social site. In the coming months the company will clarify how it intends […]


Digital Media & Mobile, Media

Unsuccessful Site Search Leaves Sales On The Table

October 10, 2016

Via: Media Post

According to the study and report of more than 1,000 American shoppers by RichRelevance, while site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel […]


Digital Media & Mobile, Media

Google Search Pushes Out Live Carousel Feature For Publishers

September 1, 2016

Via: Media Post

Google now allows publishers to push breaking news to search results in real-time. The pilot accepts a variety of content and video, according to one report. The pilot allows for live sports, elections and breaking news as soon they are […]