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Tag: Search


Content & SEO, Marketing Channels

What Is The Difference Between Search Queries And Keywords?

June 20, 2022

Via: Search Engine Journal

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]


Content & SEO, Marketing Channels

4 ways to boost your paid search performance

February 8, 2022

Via: Search Engine Land

Serve the most relevant ads, to the right people, at the best time. This formula should give you better campaign performance, right? Not quite. PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing […]


Marketing Technologies, Mobile Marketing

What does Google’s infinite scroll on mobile mean for advertisers?

October 15, 2021

Via: Search Engine Land

Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will be able to continue scrolling through approximately four pages of […]


Marketing Channels, Web Advertising

Search competition: Who are you really competing with?

July 29, 2020

Via: Marketing Land

Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing? The point is…you […]


Editorial

Visual Search in E-Commerce: How to Stay Ahead of the Game in 2020

November 18, 2019

Via: Natalie Dunn

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]


Editorial

Why Google’s BERT Is One of the Biggest Leaps Forward in the History of Search

November 5, 2019

Via: James Hughes

Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest […]


Marketing Channels, Web Advertising

Google’s Ads, Search Probed for Antitrust Violations — What It Means for Marketers

August 12, 2019

Via: Target Marketing

Advertisers may want to start paying attention to top-of-the-funnel touchpoints, and quickly, as the DOJ gears up to put the hammer down on Google’s ad and search practices. Antitrust laws may seem theoretical now, but could become a very real […]


Marketing Technologies, Other Technologies

SEOs: Forget Keywords, Focus on This One Thing to Zoom Up Search Rankings

November 19, 2018

Via: Target Marketing

Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds. Everything from rumors to conjecture to plain fiction flies around, till the dust settles and search rankings go back to […]


Marketing Channels, Web Advertising

5 New Ways to Think About Visual Search

April 19, 2017

Via: Convince and Convert

How would you hashtag the Mona Lisa? You can probably come up with a lot of ideas. Perhaps your list would include: #art, #DaVinci, #smile, #masterpiece, and #Louvre, among others. Conversely, reading a few of those hashtags would make it […]


Digital Media & Mobile, Media

Pinterest Goes After Visual Search Market Share

March 17, 2017

Via: Media Post

Pinterest has quietly been building on ways to capitalize on intent data in an effort to be recognized as a visual search engine and not just a social site. In the coming months the company will clarify how it intends […]


Digital Media & Mobile, Media

Unsuccessful Site Search Leaves Sales On The Table

October 10, 2016

Via: Media Post

According to the study and report of more than 1,000 American shoppers by RichRelevance, while site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel […]


Digital Media & Mobile, Media

Google Search Pushes Out Live Carousel Feature For Publishers

September 1, 2016

Via: Media Post

Google now allows publishers to push breaking news to search results in real-time. The pilot accepts a variety of content and video, according to one report. The pilot allows for live sports, elections and breaking news as soon they are […]


Marketing Technologies, Mobile Marketing

Maximizing Your Mobile Marketing Results with Search and Beacons

June 27, 2016

Via: Duct Tape Marketing

Google confirmed that mobile searches had passed desktop searches worldwide. An effective mobile strategy is now essential to effective marketing. Here are some ways marketers are adapting to the new mobile marketplace by implementing mobile search optimization and beacon marketing […]


Marketing Technologies, Mobile Marketing

Red Wing Shoes’ mobile search takes flight with store location pages

June 9, 2016

Via: Mobile Marketer

Work boot manufacturer and retailer Red Wing Shoes has introduced store location pages to convert mobile searchers into customers via contextually relevant content. The brand, which operates more than 500 stores, is looking to capitalize on the significant growth in […]