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Google Updates Guidance On Helpful Content System and Discover Traffic

February 24, 2023

Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content.

Google Discover is Part of Search

The changes to Google’s documentation underline the fact that Google Discover is a feature of Google Search.

It’s a way to surface content that is relevant to user interests, but without requiring users to type in keywords.

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